Twitter Training Courses

Social media is increasingly moving towards mobile, and Twitter is one of the pioneers. 78% of Twitter’s users now access the micro-blogging site via mobile with 46% of users tweeting at least once per day. The platform is extremely popular among celebrities and has been credited with bringing the average Joe into contact with their idols. Twitter is also a fantastic social network with brands as it is often one of the first places customers head when they have questions, praise or comments to make. Twitter is also fantastic for engaging in conversation with your consumers and quite often these consumers can become ambassadors for your brand.

Our Twitter training covers the basics: setting up a Twitter profile, how to tweet and the power of a hashtag and how to use hashtags properly. We also cover sponsored and promoted tweets, Twitter advertising, and how to measure your success on Twitter.

Facebook Training Courses

Say the words “social media” to someone and the first platform they are likely to name is Facebook. Facebook has become synonymous with social media and whether you love it or hate it, you audience will be there.

Facebook is usually one of the first places a customer will turn to if they have a question they’d like to ask a brand, want to say something nice about a product you may offer, or make a complaint. It’s a very public forum, but also a very rewarding community to be part of and, if built correctly, something you can be very proud of.

Our training covers the basics: setting up a business page on Facebook, how to increase your ‘likes’ and how to boost engagement on your posts. We also cover Facebook insights, targeted advertising and how to utilise every feature to benefit your business.

Social Media Marketing

Social media is an ever changing beast and is changing the marketing world on an epic scale. Facebook in the UK has over 34 million active monthly users (over half of the population!!) Is that a market that your business can afford to be without?

If Facebook isn’t your thing, there is guaranteed to be a social network that does suit your business. 500 million tweets are sent per day on Twitter, so it could be that your efforts are better concentrated there. Twitter is great for indulging in conversation with your customers and often acts like the bridge between brand and consumer. A brand with good interaction on Twitter, is more highly regarded when it comes to customer service.

If you’re looking into social media and SEO, Google + may be the platform for you. By far the most misunderstood and under-used social network out there, Google + does wonders for your SEO and also has a developing community. Hangouts are pretty cool, too.

LinkedIn is a good platform if your company is more B2B focused. A network full like-minded business professionals, 2 people sign up for LinkedIn every second; meaning their total users now tops 300 million.

And social media doesn’t end there. These days there is a platform for almost everything, and we’d be fools to leave out the likes of Pinterest, Instagram, YouTube, Vine and Keek all of which can be used to promote your business to the right audience.

Not every social network is right for every business, however it is imperative that you use each platform you choose to its full potential in order to get the results you need. The social media training we offer is bespoke to your business and isn’t one size fits all. What suits your company, may not suit the company next door and so on. Deciding on which social media platforms to jump on board with is the most difficult part, but we can make the rest easy. Promise.