Social media is an ever changing beast and is changing the marketing world on an epic scale. Facebook in the UK has over 34 million active monthly users (over half of the population!!) Is that a market that your business can afford to be without?
If Facebook isn’t your thing, there is guaranteed to be a social network that does suit your business. 500 million tweets are sent per day on Twitter, so it could be that your efforts are better concentrated there. Twitter is great for indulging in conversation with your customers and often acts like the bridge between brand and consumer. A brand with good interaction on Twitter, is more highly regarded when it comes to customer service.
If you’re looking into social media and SEO, Google + may be the platform for you. By far the most misunderstood and under-used social network out there, Google + does wonders for your SEO and also has a developing community. Hangouts are pretty cool, too.
LinkedIn is a good platform if your company is more B2B focused. A network full like-minded business professionals, 2 people sign up for LinkedIn every second; meaning their total users now tops 300 million.
And social media doesn’t end there. These days there is a platform for almost everything, and we’d be fools to leave out the likes of Pinterest, Instagram, YouTube, Vine and Keek all of which can be used to promote your business to the right audience.
Not every social network is right for every business, however it is imperative that you use each platform you choose to its full potential in order to get the results you need. The social media training we offer is bespoke to your business and isn’t one size fits all. What suits your company, may not suit the company next door and so on. Deciding on which social media platforms to jump on board with is the most difficult part, but we can make the rest easy. Promise.